Producing online leads may be the only intention of your website. Still, it is, at all times, on the subject of answering a prospect's silent questions and communicating the importance of dealing with you.
Folks do their research online precisely so they do not have to interact with someone - think of your visitors as the most introverted people you ever knew. They come to you with curiosity, expecting you to understand what they need and to lead them along a comfortable path of enlightenment and delight. Every click represents an unspoken question they hope you will answer.
The architecture, content, and design of your site should convince visitors that you are valuable to them, so that they would give something of value to you in return, and this is by becoming online insurance leads.
It does not matter whether your business is this or that, whether your sales process is simple or complex - these may influence the details of your tactics, but they will not change the fact that every online business is about persuasion.
Framing a persuasive process always begins with answering the same basic questions:
Who do you need to persuade?
What are you persuading them to do?
When the goal is generating insurance leads, you usually want to persuade your visitors to fill out a contact form, download a white paper or demo, register, opt in to a newsletter or e-mail list, or forward your content to a friend.
Once you have created the personas, constructions that represent your "who's, and identified the action you want them to take, you then turn to designing an online experience that incorporates your answer to the third basic question:
How can you most effectively persuade them?
Identify what really matters to your visitors. What motivates them to seek you out? What problems do you solve for them? What friction points do you reduce for them? Identify the benefits and value your products or services confer. Find your visitors' buttons, and then push them by serving up a nice, juicy, relevant message.
Unless you are marketing to a select audience that absolutely requires you to communicate credibility via jargons, stay away from the stuff. Jargon convinces folks you are not interested in talking to them, so they are far less likely to pay attention. If you must include specific terminology, give it a low profile. Those wanting to know if you can really talk the talk will look to find it.
To find out more about Online Leads and Online Insurance Leads Providers, visit us at www.OnlineLeads.org today.
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